{"id":18112,"date":"2020-01-15T19:00:00","date_gmt":"2020-01-15T11:00:00","guid":{"rendered":"https:\/\/www.comparehero.my\/blog\/uncategorized\/fwd-takaful-bhd-set-to-change-the-way-people-feel-about-takaful.html"},"modified":"2026-03-27T08:29:00","modified_gmt":"2026-03-27T00:29:00","slug":"fwd-takaful-bhd-set-to-change-the-way-people-feel-about-takaful","status":"publish","type":"post","link":"https:\/\/www.comparehero.my\/blog\/insurance\/fwd-takaful-bhd-set-to-change-the-way-people-feel-about-takaful.html","title":{"rendered":"FWD Takaful Bhd Set To Change The Way People Feel About Takaful"},"content":{"rendered":"\n<p>FWD Takaful Berhad (\u201cFWD Takaful\u201d) officially launched its brand today and introduced its vision to change the way people feel about Takaful. Marking FWD Group\u2019s (\u201cFWD\u201d) ninth market in just five years, the brand will leverage FWD\u2019s strength and expertise in the insurance and protection business to cement its position locally as a family <a href=\"https:\/\/www.comparehero.my\/insurance\/articles\/takaful-insurance-explained\" target=\"_blank\" rel=\"noopener\">Takaful<\/a> operator, offering innovative and easy-to-understand products and a straightforward approach to <a href=\"https:\/\/www.comparehero.my\/insurance\/articles\/reasons-takaful-claim-declined\" target=\"_blank\" rel=\"noopener\">claims<\/a>.<\/p> \n<!--more--><p>Official guest of honour Malaysia\u2019s Minister of Finance, <strong><b>YB Tuan Lim Guan Eng<\/b><\/strong>&nbsp;said, \u201cThe entry of FWD Takaful into the Malaysian market certainly bodes well for the local insurance and takaful industry; as it will provide Malaysians with more competitive choices of Takaful plans for themselves and their families, and reflects the growth potential of Malaysia\u2019s Takaful industry. This is also in line with the government\u2019s commitment to assist Malaysian households to become more financially resilient through insurance and takaful protection.\u201d<\/p> \n<h4><em>&#8220;We need to raise awareness of the benefits of Takaful protection for Malaysians so that they would not be burdened by the uncertainty of future unfortunate circumstances. We hope to realize the national agenda for the national insurance penetration rate to breach 75% in 2020.&#8221; Lim Guan Eng, Finance Minister of Malaysia.<\/em><\/h4> \n<p>Lim Guan Eng went on to say that FWD Takaful\u2019s aim to foster digitally-enabled relationships with customers is a great way for Malaysia to be at the forefront of this movement. By encouraging and introducing digital products, it adds to&nbsp;a collective effort that will help the transformation towards digitalization of our Malaysian economy.<\/p> \n<p>Meanwhile, Salim Majid Zain, CEO of FWD Takaful said&nbsp;FWD Takaful pride ourselves in taking a customer-led approach and aim to provide easy access to innovative family <a href=\"https:\/\/www.comparehero.my\/insurance\/articles\/difference-takaful-life-insurance\" target=\"_blank\" rel=\"noopener\">Takaful products<\/a> to all Malaysians. We want to defy industry norms and create fresh customer experiences, supported by digital technology.<\/p> \n<p>FWD Takaful wants to enhance Malaysians\u2019 access to a wider selection of products through multiple distribution channels and different coverage options to support Bank Negara Malaysia\u2019s efforts to increase awareness.<\/p> \n<p>&#8220;We are confident in the long-term growth potential of the Takaful industry in Malaysia, as our nation continues to be one of the leading global hubs for Islamic finance. Takaful, Islamic banking and the Islamic capital market is built on a strong and comprehensive Islamic financial system with a solid regulatory regime and legal framework here. For that reason, we\u2019re positive that this will be the cornerstone in ensuring the success of our operations here in Malaysia.&#8221; he said.<\/p> \n<p>FWD Takaful wants to enhance Malaysians\u2019 access to a wider selection of products through multiple distribution channels and different coverage options to support Bank Negara Malaysia\u2019s efforts to increase awareness.<\/p> \n<p><strong>Related<\/strong>: <a href=\"https:\/\/www.comparehero.my\/banking-finance\/articles\/do-you-know-islamic-finance\" target=\"_blank\" rel=\"noopener\">How Much Do You Know About Islamic Finance?<\/a><br> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>FWD Takaful Berhad (\u201cFWD Takaful\u201d) officially launched its brand today and introduced its vision to change the way people feel about Takaful. Marking FWD Group\u2019s (\u201cFWD\u201d) ninth market in just five years, the brand will leverage FWD\u2019s strength and expertise in the insurance and protection business to cement its position locally as a family Takaful&#8230;<\/p>\n","protected":false},"author":268230141,"featured_media":2036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[556],"tags":[],"class_list":["post-18112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insurance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FWD Takaful Bhd Set To Change The Way People Feel About Takaful - CompareHero<\/title>\n<meta name=\"description\" content=\"FWD Takaful Berhad (\u201cFWD Takaful\u201d) officially launched its brand today and introduced its vision to change the way people feel about Takaful. 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FWD Takaful(FWD), Formerly known as HSBC Amanah Takaful Berhad)\u2026","rel":"","context":"In &quot;Insurance&quot;","block_context":{"text":"Insurance","link":"https:\/\/www.comparehero.my\/blog\/insurance"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/fwd.jpg?fit=1000%2C666&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/fwd.jpg?fit=1000%2C666&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/fwd.jpg?fit=1000%2C666&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/fwd.jpg?fit=1000%2C666&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":17842,"url":"https:\/\/www.comparehero.my\/blog\/insurance\/difference-takaful-life-insurance.html","url_meta":{"origin":18112,"position":1},"title":"A Complete Guide To Takaful vs Conventional Life Insurance in 2022","author":"CompareHero","date":"13 January 2022","format":false,"excerpt":"Always wondered what is the difference between Takaful and Life Insurance? Although both offer the same purpose which is to protect the insurer, there are some major differences between both. Takaful is a relatively new insurance product that is marketed as an Islamic alternative to conventional insurance and is often\u2026","rel":"","context":"In &quot;Insurance&quot;","block_context":{"text":"Insurance","link":"https:\/\/www.comparehero.my\/blog\/insurance"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/difference-takaful-life-insurance.jpg?fit=1200%2C628&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/difference-takaful-life-insurance.jpg?fit=1200%2C628&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/difference-takaful-life-insurance.jpg?fit=1200%2C628&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/difference-takaful-life-insurance.jpg?fit=1200%2C628&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/difference-takaful-life-insurance.jpg?fit=1200%2C628&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6146,"url":"https:\/\/www.comparehero.my\/blog\/insurance\/takaful-insurance-explained-2.html","url_meta":{"origin":18112,"position":2},"title":"Takaful Insurance: Everything You Need To Know","author":"CompareHero","date":"29 April 2016","format":false,"excerpt":"Want the best deal for insurance coverage? We compare Takaful and conventional insurance to help you decide which is best for your needs. Here is a complete guide on Takaful insurance so you can broaden your insurance options. What is Takaful? Takaful is Shariah compliant insurance option which is grounded\u2026","rel":"","context":"In &quot;Insurance&quot;","block_context":{"text":"Insurance","link":"https:\/\/www.comparehero.my\/blog\/insurance"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2016\/04\/image-8.png?fit=1024%2C768&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2016\/04\/image-8.png?fit=1024%2C768&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2016\/04\/image-8.png?fit=1024%2C768&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2016\/04\/image-8.png?fit=1024%2C768&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":18659,"url":"https:\/\/www.comparehero.my\/blog\/insurance\/unveiling-the-benefits-of-zurich-comprehensive-motor-takaful.html","url_meta":{"origin":18112,"position":3},"title":"Unveiling the Benefits of Zurich Comprehensive Motor Takaful","author":"CompareHero","date":"10 August 2023","format":false,"excerpt":"Car insurance isn't just a legal obligation; it's a safeguard for your peace of mind. Learn why Zurich Comprehensive Motor Takaful stands out as a top choice. Why Choose Zurich Comprehensive Motor Takaful? Zurich Comprehensive Motor Takaful holds a prominent place among Malaysian drivers due to its exceptional features: Comprehensive\u2026","rel":"","context":"In &quot;Insurance&quot;","block_context":{"text":"Insurance","link":"https:\/\/www.comparehero.my\/blog\/insurance"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/FI_Unveiling_the_Benefits_of_Zurich_Comprehensive_Motor_Takaful.png?fit=1200%2C629&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/FI_Unveiling_the_Benefits_of_Zurich_Comprehensive_Motor_Takaful.png?fit=1200%2C629&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/FI_Unveiling_the_Benefits_of_Zurich_Comprehensive_Motor_Takaful.png?fit=1200%2C629&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/FI_Unveiling_the_Benefits_of_Zurich_Comprehensive_Motor_Takaful.png?fit=1200%2C629&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/FI_Unveiling_the_Benefits_of_Zurich_Comprehensive_Motor_Takaful.png?fit=1200%2C629&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":18097,"url":"https:\/\/www.comparehero.my\/blog\/money-tips\/financial-privileges-malaysians-get-to-enjoy.html","url_meta":{"origin":18112,"position":4},"title":"Financial Privileges Malaysians Get To Enjoy!","author":"CompareHero","date":"23 August 2023","format":false,"excerpt":"Malaysia is going to celebrate its 66th anniversary of independence this year! To help you get in the patriotic mode, we have listed a few financial privileges only Malaysians get to enjoy in this article.\u00a0 Housing schemes for all income groups in Malaysia \u00a0 \u00a0No doubt, housing prices are getting\u2026","rel":"","context":"In &quot;Money Tips&quot;","block_context":{"text":"Money Tips","link":"https:\/\/www.comparehero.my\/blog\/money-tips"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/FI_financialpriviledge-05-4.png?fit=1200%2C629&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/FI_financialpriviledge-05-4.png?fit=1200%2C629&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/FI_financialpriviledge-05-4.png?fit=1200%2C629&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/FI_financialpriviledge-05-4.png?fit=1200%2C629&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/FI_financialpriviledge-05-4.png?fit=1200%2C629&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":18260,"url":"https:\/\/www.comparehero.my\/blog\/insurance\/insurance-takaful-industry-are-proposing-measures-to-tackle-rising-healthcare-costs.html","url_meta":{"origin":18112,"position":5},"title":"Insurance &#038; Takaful Industry are Proposing Measures to Tackle Rising Healthcare Costs","author":"CompareHero","date":"7 March 2025","format":false,"excerpt":"Malaysia\u2019s insurance and takaful industry namely Life Insurance Association of Malaysia (LIAM), Malaysian Takaful Association (MTA), and Persatuan Insurans Am Malaysia (PIAM) are addressing the rising healthcare and insurance costs with key proposals after discussions with the Public Accounts Committee (PAC). As part of their commitment, the industry has implemented\u2026","rel":"","context":"In &quot;Insurance&quot;","block_context":{"text":"Insurance","link":"https:\/\/www.comparehero.my\/blog\/insurance"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/127480366_m.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/127480366_m.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/127480366_m.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/127480366_m.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/127480366_m.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/rpstagingdot.wpcomstaging.com\/wp-content\/uploads\/2026\/02\/fwd-takaful.jpg?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/www.comparehero.my\/blog\/wp-json\/wp\/v2\/posts\/18112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.comparehero.my\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comparehero.my\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comparehero.my\/blog\/wp-json\/wp\/v2\/users\/268230141"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comparehero.my\/blog\/wp-json\/wp\/v2\/comments?post=18112"}],"version-history":[{"count":1,"href":"https:\/\/www.comparehero.my\/blog\/wp-json\/wp\/v2\/posts\/18112\/revisions"}],"predecessor-version":[{"id":57815,"href":"https:\/\/www.comparehero.my\/blog\/wp-json\/wp\/v2\/posts\/18112\/revisions\/57815"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comparehero.my\/blog\/wp-json\/wp\/v2\/media\/2036"}],"wp:attachment":[{"href":"https:\/\/www.comparehero.my\/blog\/wp-json\/wp\/v2\/media?parent=18112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comparehero.my\/blog\/wp-json\/wp\/v2\/categories?post=18112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comparehero.my\/blog\/wp-json\/wp\/v2\/tags?post=18112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}