{"id":18157,"date":"2021-11-08T19:00:00","date_gmt":"2021-11-08T11:00:00","guid":{"rendered":"https:\/\/www.comparehero.my\/blog\/uncategorized\/how-crowdfunding-works.html"},"modified":"2026-03-27T10:39:50","modified_gmt":"2026-03-27T02:39:50","slug":"how-crowdfunding-works","status":"publish","type":"post","link":"https:\/\/www.comparehero.my\/blog\/investments\/how-crowdfunding-works.html","title":{"rendered":"How Crowdfunding Works"},"content":{"rendered":"\n

Crowdfunding is a growing industry in Malaysia. More and more people choose this alternative form of financing over a traditional bank loan. You might be an investor looking for a new opportunity or an entrepreneur with an amazing business idea, crowdfunding can be useful to anyone! \n <\/p> \n

What is crowdfunding?<\/strong><\/h2> \n

The definition of crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.<\/p> \n

Crowdfunding is essentially a new form of financing. By sharing your idea, or business opportunity directly and publicly with the world, you can get a large crowd of people to invest in your project. Your project could be a product or a personal passion, such as getting your book published or to set up a charity. But it could also be a business or particular business product for which you need to raise funds.<\/p> \n

If you think that your idea or passion is good enough for people to invest in, you can just put it out there and see if it is actually true. Crowdfunding is primarily an alternative to getting a bank loan. Banks can be skeptical and require rigorous checks and balances before you are eligible for a bank loan. With crowdfunding it is different. Everyone who wants to invest can do so.<\/p> \n

Within crowdfunding, a distinction can be made between \u2018rewards-based\u2019 and \u2018equity-based\u2019 crowdfunding. They are very different, so it is important that you understand this distinction.<\/p> \n

\"rewards-based-crowdfunding\"<\/p> \n

What is rewards-based crowdfunding?<\/strong><\/h2> \n

Rewards-based crowdfunding can be defined as a crowdfunding campaign where the money that was raised does not have to be paid back, but instead, the investors receive certain rewards.<\/p> \n

These rewards often come in the forms of a product or a service. A common rewards-based crowdfunding campaign is the development of a video game. A developer might have an amazing idea for a video game but does not have the money to develop it. Instead, he can pitch the video game idea through a crowd-funding platform and if people like it, he can raise enough money to build it. This form of crowdfunding is more similar to consumption than investing. You are paying for a product or service, not a part of the business.<\/p> \n

Rewards-based crowdfunding does carry some risk: the product might not raise enough funds to ever get built. If the campaign does not reach critical mass, the developer might have to produce a lower quality product or stop the campaign altogether.<\/p> \n

\"how-crowdfunding-works-1\"<\/p> \n

What is equity crowdfunding?<\/strong><\/h2> \n

The definition of equity crowdfunding is a fundraising campaign whereby people invest in an, as of yet, unlisted company in exchange for shares in that company. These shares make the investor a partial owner of the company and the investor stands to profit if the company does as well.<\/p> \n

This option is significantly different from rewards-based crowdfunding because in this case you actually become a part owner of the company. You will not receive a product or service from the company, but should the company start making a profit you might be getting dividends. And, most important of all, if the company goes public you stand to make a large sum of money through the sale of your partial ownership. Of course, not every company becomes a success and this requires you to do serious due diligence before investing in the company.<\/p> \n

List of crowdfunding platforms<\/strong><\/h2> \n

Although it still a relatively new concept in Malaysia, there are already a few crowdfunding platforms in Malaysia right now. Head over to one of these sites and you could stumble on something you are really passionate about.<\/p> \n

Malaysian crowdfunding platforms
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