FWD Takaful Launches Online Channel With FWD Protect

CompareHero.my Team

CompareHero.my Team

Last updated 11 October, 2019

From left to right:
Encik Wan Ahmad Najib Wan Ahmad Lotfi, Chief Strategy & Digital Distribution Officer, FWD Takaful Berhad, Encik Salim Majid Zain, Chief Executive Officer, FWD Takaful Berhad, Puan Sharifah Zarina Syed Osman, Chief Product Officer, FWD Takaful Berhad.

FWD Takaful(FWD), Formerly known as HSBC Amanah Takaful Berhad) launched its FWD Protect Direct, Malaysia's first Takaful protection plan that can be participated online. This new channel allows coverage of up to four family members under one certificate with automatic underwriting. Marking its first phase of FWD Takaful's digital distribution model, the channel allows customers to obtain Takaful protection online and receive immediate coverage.

According to its CEO, FWD is thrilled to offer online Takaful plans at this early stage in its digitalization journey to allow customers to easily obtain Takaful protection and receive instant coverage.

" We want to make a difference in people's lives today with our new Takaful product. It is easy to use, simple, reliable and direct. This enables customers to manage their Takaful certificates at their own convenience. Having this product online makes it more accessible to Malaysians all over the country plus it is affordable." he added.

FWD Protect Direct

FWD Protect Direct is a pure protection Takaful plan that covers death for you and your family.
No intermediaries are involved in the distribution of FWD Protect Direct.

Available for as low as RM0.40 per day for an individual plan or RM1.20 per day for a family plan, the contribution level is throughout the term of the certificate, so customers do not have to manage increasing contributions as they grow older. The plan also provides a waiver of future contributions should the certificate owner passes on, ensuring continuous protection for the rest of the family.


Death benefit
This plan ensures your loved ones receive financial support up to RM500,000. You can participate for yourself or as a whole family.

No medical examination
You are only required to answer simplified underwriting questions.

Pay the same contribution yearly
Pay level contribution until your certificate mature.

We pay your family’s contribution upon your passing
We ensure that your family remains covered upon your passing.

The online purchasing experience incorporates an intelligent underwriting system. Customers can
instantly get quotes and check for eligibility through its dynamic application questions, reflexive
questioning and predictive underwriting. The fully automated process is truly a market differentiator
that makes for an easy user experience, which demonstrates FWD Takaful’s customer-led approach.

The channel has an intuitive user interface based on responsive design supported by help texts;
underpinned by FWD Takaful’s easy to understand and simple language. Customers can expect to
start their protection within 24 hours upon completing their application and certificates are
delivered directly to their email.

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