#ICYMI The prices of all Massimo bread products have been increased by RM0.10 to RM0.60! The new price hike however excludes White Sandwich Loaf. Hence, the price for Massimo White Sandwich Loaf maintains RM2.80 (400g) and RM4.00 (600g).
Other Massimo bread products such as the Massimo Whole Wheat Loaf, Cream Rolls, and more, have increased their prices since 15 October 2022.
As reported by Sin Chew Daily, this was announced by The Italian Baker Sdn Bhd, the bakery chain that produces Massimo baked goods. Its chairman, Jeremy Goon said in a statement that the company maintained the price of the White Sandwich Loaf as white bread should be an affordable staple for every family, assuring that the price of its white bread will remain affordable with good quality.
It was also mentioned that the prices of other bread products had to be increased as the company is also affected by worldwide inflation, as well as in Malaysia. This also included the rising costs of logistics, raw materials, and even baking ingredients.
Back in August 2022, Goon alerted the public about a possible price hike for Massimo baked goods.