At first glance, you wouldn’t guess that Marini Ramlan, also known as Nini Marini, was donning an outfit similar to her art. Filled with intricate abstract and decorative elements, these artistic features were also translated onto her name cards.
An artist, entrepreneur, and a self-taught painter based in Kuala Lumpur, she left her long-spanning career in media to pursue her passion to build her art business full-time in 2020.
Her visual aesthetic, she states, often varies between abstract and decorative, drawing inspiration from different aspects of nature such as flowers, trees, plants and surrounding textures.

Marini’s work includes elements of fashion illustration, textile pattern design, animation and craft (batik & weaving).
She explores art through various mediums, including translating original artwork onto different materials like ceramic, textile, metal and even artificial intelligence.
Today, on top of distributing her work on her own online platforms, her art can also be found on local startup Poptron, a newly-launched social-commerce platform featuring a wide-range of curated lifestyle brands. She cites their potential to scale as one of the reasons that attracted her to the platform.
“They approached me last year, and I know Brian (Lowe, the founder). And I liked his idea that Poptron will go Southeast Asia and into different areas. I like that things are curated, and are quite lifestyle-driven,” she told CompareHero.my. “I have my own platform, but for anyone in the business, you need to get yourself out there — to get in as many shops as possible. Having physical stores just doesn’t make sense anymore so you need to have physical online stores and I see Poptron as one of them.”
One of the biggest challenges that micro brands face, Marini said, include connecting to a ready-made audience, something she believes Poptron could help mitigate. “Working with a platform like Poptron allows you to tap into another community that I don’t have access to (like CIMB),” she added.
Marini also happens to be one of the many artists, makers and entrepreneurs who were part of the #ExtraNotOrdinary Bazaar, launched last Friday by CIMB Bank Berhad and Poptron at The Boulevard, Publika Shopping Gallery. The event will run until 10 September, 2020.
COVID-19 forces micro brands to digitize and pivot

Jinli Chan is the founder of Cocova whose mission is to serve cocoholics with all natural, high-quality single origin cocoa products. Their ingredients are free of artificial ingredients and are high in antioxidants.
The pandemic’s far-reaching social and economic effects not only impacted the country on a macro scale but also on a micro level. Some of the brands present at the launch told us that the biggest pivot they had to make to sustain their business was to adapt to digitalization and increase digital activities.
“During COVID-19, I started teaching people and my art classes online, and because of that I managed to get on Airbnb experiences,” Marini said. “I didn’t think it was appropriate to sell during the pandemic when everyone was struggling to cope (now I think it’s much better), so during that time, I took the opportunity to upskill myself and learn different methods of reaching out and marketing as well as teaching myself how to teach online.”

Nourish and Nibbs shares a space with BYOB Taman Desa. Located in a home setting at Jalan Desa Utama, they have a “gallery” space for all their homemade healthy snacks.
Similarly, Adelyn Loo (pictured), founder of vegan health snacks provider Nourish and Nibbs, also found herself using social media more often when promoting products.
Loo started unofficially selling her healthy snacks in 2015 which are marketed as great alternatives to conventional snacking, parties, gifts, meals among other things for health-conscious enthusiasts.
“We were blessed. Because we were involved in a number of active communities like churches and other events, but we were also using social media a lot,” she said. “Because we are home-based, our cost was kept to a minimum since we don’t have rent or a lot of other fixed costs like salaries etc. So we are actually able to see an increase in our sales,” she said.
Loo also introduced a new product offering to help cushion the sales of other products that were hindered by the lockdown. In this instance, her business started selling gift sets called Tender Loving Care on top of the usual party packs or event packs sold to families and companies for corporate events.
“During COVID-19, there were no longer parties or events. So we started selling gift sets and called it the Tender Loving Care. People call it care packs, we called it TLC packs for people to give their friends and family,” she said. “For Mother Day’s we saw an increase in people getting these packs for their moms because our products offer a healthier alternative.”
Like Marini, being on Poptron allows Nourish and Nibbs to get access to a larger niche market. “For small businesses like us, we get to tap into the larger mass market that we’ve not managed to tap into yet,” she said. “Our niche product gels well with them as they are quite particular about what kind of brands to support — local artisan products and we are 100% locally made. Our food is completely made at home.”
“This is our first time going on an e-commerce platform. Because our margin isn’t high, going on Poptron really helps businesses with very limited budgets and we can capitalize on the exposure that they are trying to get,” Loo said.
“Even if we don’t generate sales yet, exposure is a big return for small businesses like us — either in the form of increased followers (on social media) or increased inquiries — these are things that we know work though it may not be the same kind of tangible sales or monetary volume,” she added.
#ExtraNotOrdinary Bazaar supporting micro brands
Organized by CIMB in partnership with Poptron, the event aims to accelerate the growth of home-grown micro brands through Poptron’s newly-launched social commerce platform.

The CIMB and Poptron partnership embodies the #kitajagakita spirit by making the local micro brands featured by Poptron more compelling and accessible with promotions for shoppers.
On top of featuring a wide range of curated lifestyle brands available on Poptron’s platform — all of which pay tribute to the ingenuity of Malaysia’s local talent and unique local products — the platform also encourages cashless transactions by providing extra rewards via the newly launched CIMB e Credit Card.